At the 2025 NAMM Show, a groundbreaking fusion of technology and art is unfolding. E Ink, the industry leader in ePaper technology, has joined forces with Spain's innovative instrument maker Cream Guitars to unveil the revolutionary Voltage DaVinci electric guitar. This trailblazing instrument marks the first integration of E Ink's Prism 3 dynamic color-changing technology into musical instrument design, shattering conventional notions of instrument aesthetics and opening the door for ePaper to enter the realm of musical performance art.
### Cross-Boundary Integration: Flexible ePaper Meets Traditional Instrument Craftsmanship
Amidst the bustling crowds at NAMM, the Voltage DaVinci immediately became the center of attention with its unique design. Luis Ortiz, CEO of Cream Guitars, shared the vision behind the product at the launch event: "We've completely reimagined the design logic of electric guitars, breaking free from traditional constraints. Our deep technical collaboration with E Ink has elevated the visual expression of musical instruments to unprecedented heights."
The live demonstration left spectators in awe. With a simple mobile app, players could instantly transform the guitar's color palette—switching seamlessly between fiery reds, tranquil blues, and vibrant greens. Even more impressive was the ability to program dynamic gradients that responded to playing intensity: bold, saturated hues surged during energetic passages, while softer tones emerged during delicate melodies, creating a perfect harmony of sound and sight. The instrument thoughtfully retains a classic monochrome mode, balancing innovation with traditionalists' preferences.
### Technical Breakthroughs: Prism 3's Flexible Revolution
The Voltage DaVinci's stunning visuals stem from E Ink's cutting-edge Prism 3 ePaper, which introduces several game-changing features:
- **Ultra-Thin Flexibility**: At just 0.3mm thick, the flexible panel conforms perfectly to the guitar's curved surfaces, eliminating previous technical barriers and empowering designers with unprecedented creative freedom.
- **Exceptional Energy Efficiency**: Maintaining ePaper's signature low-power consumption, the technology ensures extended performance sessions without frequent recharging—ideal for both long rehearsals and live performances.
- **Enhanced Refresh Rate**: With three refreshes per second, color transitions flow smoothly, precisely matching the musician's rhythm and emotional expression. As Pete Valianatos, E Ink's Senior Director of Strategic Development, noted: "This collaboration with Cream Guitars transcends ePaper's traditional applications, unlocking entirely new creative possibilities."
### Market Response: Justifying the Premium Price Tag
Despite its $4,999 price point—significantly higher than conventional electric guitars—the Voltage DaVinci generated remarkable market enthusiasm. The limited first edition of 300 units sold out within three hours of pre-orders opening, underscoring strong market validation.
This reception reflects the product's strategic positioning in the professional musician and high-end collector markets. For performers, it represents a powerful tool for enhancing stage presence and expressing individual style, while collectors value its innovation, scarcity, and fusion of technological and artistic value.
Instrument engineers at NAMM praised the integration of ePaper durability with instrument craftsmanship. The Prism 3 material withstood 100,000 bending tests, addressing a major pain point in stage equipment maintenance and reducing long-term costs for touring musicians.
### Industry Outlook: ePaper Heralds a New Era for Musical Equipment
The Voltage DaVinci's debut signals broader potential for ePaper in musical instruments. Beyond guitars, future applications could transform pianos, violins, and drum kits with customizable visual identities that respond to musical expression.
This collaboration between E Ink and Cream Guitars sets a precedent for tech-art partnerships in the music industry. As the first notes of the Voltage DaVinci echoed through the NAMM exhibition hall, accompanied by its dancing color patterns, it marked the dawn of a new era where technology and art converge to redefine musical experiences. With ongoing technological advancements, we can anticipate even more revolutionary innovations that will enrich how we create, perform, and experience music.